AI Max for Search: What It Changes and Whether to Turn It On
If you run Google Ads yourself, or keep half an eye on what your agency is doing, you’ve probably seen […]
Strategy
Campaign structure, match types, bidding and budget decisions, written from the Google Ads accounts we manage every week.
What a Proper Google Ads Audit Actually Checks
Most things calling themselves a Google Ads audit are a template with the client’s name pasted at the top. Check
Broad match: when it earns its place, when it drains your budget
Broad match isn’t the villain it was ten years ago. Google’s matching has genuinely improved, and paired with Smart Bidding
5 signs your Google Ads account is wasting budget
Most accounts we audit are not broken. They are leaking. The campaigns run, the clicks arrive, the monthly spend clears